Auckland Based HSNO Expert TCC(NZ) Reveals The Significance Of ‘Ecolabels’ Before Clients
Newly introduced Ecolabels or environment friendly labels, insists Technical Compliance Consultants Ltd (NZ), assure consumers that whatever they have bought have met the stringent standards of EPA guidelines, as also relevant social and ethical issues in the land of the Kiwis. People, for instance now also seek assurance that the making and marketing of the product they have bought hasn’t been made at the cost of environment or hurting the community. Ecolabels, to be precise, satisfy that humanitarian and environmental perspective in a practical way, while providing that assurance in the form of labels.
Previously, prior to the introduction of Ecolabels, products were marketed by manufacturers/producers applying some form of ‘greenwash’ that actually was some kind of ‘eyewash’, declaring or suggesting that the merchandise has passed the ‘environmentally friendly’ test sans any evidential claim. Here are a couple of examples that are likely to convince you about the veracity of the issue in hand.
- Controversy over purportedly ‘free-range’ eggs and eggs obtained from ‘caged hen’. The egg middleman supplying the product to supermarkets normally sourced the eggs from ‘free-range’ providers, save and except when demand rose, such as during Christmas or other festivals. During such periods there was abundant supply of the other variety about which he was dead silent. The issue, however, came to light when consumers complained and the man was booked for the offence committed. However, the hassle could have been skillfully avoided had the product been checked at the source and the supply appropriately ‘Ecolabeled’.
- The second incident involved fake ‘Emission Test Report’ submitted by no less an automobile giant such as VW or Volkswagen. Actual tests later revealed that VW diesel engine emissions were far higher than the permitted level granted in New Zealand. But here again, there was no independent body to check the emissions, though the manufacturer and the dealers claimed that their cars were environmentally ‘clean’. True, VW paid heavy fine as imposed by the government, but that could hardly compensate the harm already caused by the German automaker.
Benefits of Ecolabeling in New Zealand
There are a number of public good benefits that are derived from ecolabeling such as:
- Promotion of economic efficiency
- Lowering of consumer information expenses
- Crowding-out of ‘green-wash’ claims
- Rationalization of products in competitive trading environment
- Increment in terms of environmental awareness
- Reduction of impacts of consumption
- Enhancement of key environmental strategies.
Ecolabels are designed to inform consumers of the relative environmental impacts of the products they purchase. This form of labeling makes a positive statement by identifying a product as less harmful to the environment than another similar, but unlabelled product.